On February 19th, 2021, USMC Captain Matthew Brewer died by suicide. Captain Brewer played middle linebacker at The Naval Academy where he wore the number 38, and then served in the Marine Corps for 8 years before transitioning to be a firefighter in Kansas City.
In response to Matt’s tragic death, his brother, Brandt McCartney, created a warrior workout to memorialize and honor his hero. From 2021 – 2022 The 38 Challenge has raised over $200,000 for TBI, PTSD, and CTE research and awareness.
To eliminate suicide through challenging the stigma associated with seeking help and showing vulnerability.
We want to change the warrior culture to where vulnerability is seen as the greatest sign of strength, not weakness.
There are more than 45,000 Veteran non-profits, most of whom have amazing programs created to help veterans in need. There are still more than 22 veterans a day taking their own lives, and these warriors know that help exists. They know the numbers to call and the organizations that are out there.. The problem is that they don’t want to ask for help because it is viewed as weak..
Through our events, community, and advocacy, The 38 Challenge shows Veterans that seeking help and showing vulnerability is a sign of STRENGTH. Our goal is to empower warriors to take the first step towards healing by admitting they need help, and then connecting them to partners who are proven to help.
MATT BREWER WAS A COLLEGE FOOTBALL TEAMMATE, A MENTOR AND A FRIEND OF MINE. AFTER TRANSITIONING OUT OF THE MILITARY, HE WAS SERVING AS A FIREFIGHTER IN KANSAS CITY AT THE TIME OF HIS SUICIDE. THE OTHER 38CHALLENGE WAS CREATED WITH THE HOPE THAT THROUGH HIS DEATH, MATT’S LIFE WILL CONTINUE TO SAVE AND PROTECT THOSE SUFFERING WITH SUSPECTED CTE AND PTSD. LINK IN BlO TO LEARN MORE ABOUT MATT’S STORY. THERE’S ALSO A SECOND LINK IN BlO TO MY FUNDRAISING PAGE, ALL PROCEEDS WILL GO TOWARDS RESEARCH AND RAISING AWARENESS FOR MENTAL HEALTH THROUGH VULNERABILITY.
- JUDE MERKEL
Brandt McCartney is the Founder and Executive Director for The 38 Challenge, a non-profit organization whose mission is to eliminate suicide through challenging the stigma associated with showing vulnerability and asking for help. He also serves as the Military Programs Manager for the Concussion Legacy Foundation which serves to be a catalyst for TBI, CTE, and PTS research.
McCartney is the brother of the late Matthew Brewer, a former linebacker at the Naval Academy (#38) and Captain in the Marine Corps, who died by suicide in February of 2021 due to suspected Chronic Traumatic Encephalopthy (CTE) and Post Traumatic Stress (PTS). In response to losing his best friend, biggest role model, and brother, McCartney created The 38 Challenge, a “warrior workout” to honor and remember his big brother. McCartney shares his experiences with his brother and often reflects on the “difficult conversations he avoided having” because of the uncomfortable stigma that is attached to being vulnerable.
The first annual 38 Challenge raised over $50,000 for the Concussion Legacy Foundation for CTE, TBI, and PTSD research in veterans and athletes. Realizing his passion for helping others and entrepreneurship, McCartney registered The 38 Challenge Project Inc. as a 501(c)(3) organization and raised over $100,000 in year two for Brain Injury Research and Mental Health advocacy.
McCartney is a skilled public speaker, podcast host, hybrid-athlete, and a people-first leader. He believes in doing hard things, and that the core of mental toughness is the ability to be vulnerable.
Francis M. Beaudette Lieutenant General, United States Army (Retired)
Over the course of his 32-year career in Army and Joint assignments, the majority of it as a Green Beret, Fran served with high performing organizations at varying levels, from a 12-man Special Forces ‘A-team’ to the 36,000- Soldier and Civilian US Army Special Operations Command.
His recent assignments were Deputy Commanding General of the 1st Armored Division, Assistant Commanding General of JSOC, CG of 1st Special Forces Command and Commanding General of the US Army Special Operations Command. Fran is a fluent French speaker, and has had the opportunity to travel to nearly 80 countries. As an immigrant, service to his Nation has been an important hallmark of his career choices.
His operational assignments, totaling six years of deployed time, include the first Gulf War; comprehensive Africa experience to include noncombatant evacuation operations in Sierra Leone and the Congo; multiple peacekeeping operations in Kosovo; numerous deployments in Iraq, Afghanistan, the Philippines and Jordan, all during eras of war, turmoil or crisis.
Fran, a distinguished academic and military graduate from the Citadel, holds a MA in Military Arts and Science from the US Army Command & General Staff College and a MS in Strategic Studies from the US Army War College. Fran serves on the advisory board of the Patriot Foundation, UNC’s Matthew Gfeller Center THRIVE program, chairs the advisory board of Gold Star Teen Adventures, and is an ambassador for the Special Operations Warrior Foundation.
Fran, an avid outdoorsman, and his wife of 32 years, Liz, live in Charleston, SC. They raised three children: one a Special Forces military spouse, one serving in Special Forces, and one in college.
Harry ‘Buddy’ Jericho is the president and founder of Echo Analytics Group and a former intelligence officer with more than 18 years of experience in the intelligence community. With 14 combat deployments during his career, he served on the ground during the conflict in Bosnia and the wars in Iraq and Afghanistan. Buddy is the co-owner of Echo Analytics Group (EAG), an open source research and training services company founded in 2014. As the creator of EAG’s open source research and analysis methodologies and processes, he has trained more than 3,000 members of the Department of Defense, numerous law enforcement agencies and intelligence professionals in counterterrorism, security, and cyber intelligence operations.
Buddy is considered a thought leader in countering Islamic extremism within the special operations community due to his extensive experience on the ground where he served as a human intelligence officer. Buddy served as an officer at the Defense Intelligence Agency and the National Military Joint Intelligence Center, where he briefed Senior Defense Officials on strategic and tactical human intelligence operations and developed plans and methods to target senior Islamic terrorist leaders. Buddy is recognized as one of the most successful human intelligence officers in the War on Terror and received eight prestigious DoD Civilian Special Achievement awards. Leveraging his experience as a leader in the government and as an intelligence officer, Buddy and his team at EAG train intelligence and security professionals in the public and private sector on cyber intelligence operations and provide social risk management products to select clients.
Waco Hoover – Waco Hoover is an entrepreneur and investor with over 20 years of experience in venture capital, M&A, entertainment, media and live events.He served in the U.S. Marine Corps from 1997-2001 as an infantry Marine, combat water survival instructor and infantry scout. He served several deployments across Southeast Asia. After separation from the military, Hoover graduated from New York University, cum laude and completed Harvard Business School executive education programs. He then became an entrepreneur and investor who now has over 18 years of experience in venture capital, M&A, entertainment, media and live events.He is currently Chair of the Be The One initiative for the American Legion. He is also a co-owner of Veteran Entertainment Television, advisor to Founders Factory, a London based venture capital firm, Managing Partner at Xperiential Group, and serves on the board of Irreverent Warriors, a non-profit preventing veteran suicide. He has advised global brands including MGM Resorts, Informa, Vivendi, and Las Vegas Sands Corp. He was a co-founder and investor in businesses sold to Informa, Emerald, Endeavor Business Media and Onstream Media.Hoover speaks at industry events including VenuesNow, PTTOW!, CEMA, The American Legion, Military Influencer Conference, SXSW, Pollstar, TSE 100, Society for Independent Show Organizers, National Sports Forum and XLIVE.He lives in Southern California with his wife, son and two yellow labs, Tucker and Winnie. In his spare time, he enjoys surfing, diving, and mountaineering as often as possible.
Travis Godwin counsels physicians, nurses, pharmacies, telemedicine companies, durable medical equipment companies, health care software companies, bio-medical research and manufacturing companies and hospitals in all aspects of health care law.Travis works with health care clients on compliance with federal and state regulations, licensing, employment issues, mergers and acquisitions of practice groups, management service organizations, non-compete agreements, trademark infringement, fraud and abuse, medical staff peer review and reimbursement disputes. He has an extended history of litigating these issues for a myriad of entities including real estate development firms, public relations firms, software companies, microbreweries, gyms and, of course, health care companies. He also advises institutional review boards regarding the oversight of studies involving human subjects.
Dr. Gino Collura (Dr. G) is a seasoned behavioral scientist, author, entrepreneur, and motivational speaker. Dr. G began his journey into the study of human behavior at the ripe age of 22 when he took a position as an anti-kidnapping specialist in Colombia, South America. For three years, he worked side-by-side “C” suite executives for international corporations, ensuring they and their families did not fall victim to kidnappings. This experience influenced his doctoral work within the combat veteran community, where his research has been used to enhance resiliency training efforts for military members across the country.His most recent book, Seven Layers of Successful Relationships, has been used to help military members and civilians alike find clarity in personal relationships and ultimately improve the quality of their daily lives. He has been sought after by U.S. Army Special Operations as well as the Joint Special Operations University (JSOU) to provide training in human optimization and resiliency to our nation’s fiercest warriors.In 2018, Dr. Collura was awarded the esteemed Fusion Latino Magazine’s Influencer Award. Additionally, he has been recognized for his contributions to the national science community by the Florida Academy of Sciences for his work on neurobehavior, stress, resiliency, and biocultural diversity. Gino is a featured expert on NASDAQ News, where he regularly publishes about leadership, influence, and human behavior. He has been featured in several articles and news segments by WFLA News Channel 8, Bloom TV, WTSP Channel 10, The Morning Blend, Connecting with Kim, 970 Talk Radio, and 102.5’s Morning Show.Dr. G received his bachelor’s degree from the University of South Florida (USF) in 2008, his master’s degree in 2011, and later his Ph.D. in Neuroanthropology (study of the brain, biology, behavior, and culture) from USF in 2018. Dr. G is a proud member of the Hillsborough County Sheriff’s Hispanic Advisory Council, where he conducts regular community service to underprivileged families throughout the Tampa Bay Area. He also sits on the Advisory Board for the Gus A. Stavros Center For Free Enterprise at the University of South Florida, Saint Leo University Advisory Board for the College of Arts and Sciences, and Executive Advisory Board for the esteemed CEO Effectiveness corporation.Gino regularly serves as a pro-bono speaker at the University of Tampa, University of South Florida, as well as St. Leo University to students who have an interest in leadership, stress management, relationships, and resiliency.
In her last federal role, she performed the duties of the Assistant Secretary of Defense for Health Affairs and the Director, TRICARE Management Activity during the presidential transition period in 2009-2010. In that capacity, she was responsible for leading and managing the Military Health System, a $47 billion/year defense health program employing more than 200,000 health professionals serving more than 9.6 million service members, retirees and their families in more than 70 hospitals and 500 clinics and laboratories around the globe.From 2002 to 2009, Ms. Embrey was the Deputy Assistant Secretary of Defense for Force Health Protection and Readiness, leading significant changes in Department of Defense policies and programs affecting deployment and combat casualty medicine, health promotion and preventive medicine, medical readiness and public health emergency preparedness and response.For 9 months in 2001, Ms. Embrey performed the duties of Assistant Secretary of Defense for Reserve Affairs, shaping policies affecting the readiness and use of the National Guard and Reserve in both federal and state status. From 2000 to 2001, she served as Chief of Staff of that office, and from 1998 to 2001, as Deputy Assistant Secretary of Defense for Military Assistance to Civil Authorities, developing policies that shaped the role of the National Guard and Reserve components in supporting homeland security, disaster preparedness, and national disaster response capabilities, including advising the president on such matters in the days and weeks following September 11, 2001.Between 1978 and 1997, Ms. Embrey served in senior-level policy analyst, budget analyst, program analyst, management analyst, and systems analyst positions in the Office of the Assistant Secretary of Defense for Reserve Affairs, the Defense Contract Audit Agency, and the Office of Personnel Management.Ms. Embrey is also President and Chief Executive Officer of Stratitia, Inc., a consulting firm focused on developing meaningful and innovative strategies, and delivering supporting tools and partnerships to bring them successfully to life.Ms. Embrey was recognized with the Secretary of Defense’s Distinguished Civilian Service Award in 2001 and 2004, and twice received the Meritorious Executive Presidential Rank Award in 2006 and 2009.
Stephen C. Lewis joined Bernstein in 2002 as a Financial Advisor and helped launch Bernstein’s private client practice in Houston. He was appointed Principal in 2008 and cofounded the firm’s Nonprofit Advisory Group in 2011. Previously, Lewis was with GATX Capital Corporation, where he provided finance solutions to Fortune 500 companies. He earned a BA in human relations from Texas Christian University and studied finance at the University of Chicago’s Graduate School of Business.
Texas Monthly magazine selected him as a Five-Star Best in Client Satisfaction Wealth Manager every year since 2011. Lewis is on the board of trustees of the Star of Hope, Crime Stoppers of Houston and Life Without Limbs. He also serves as an auctioneer for numerous charity events in Houston.
Jon Macaskill is a retired Navy SEAL Commander turned leadership and mindfulness coach. During his 24-year Navy career,
he served in multiple highly dynamic leadership positions from the battlefield to the operations center and the board room. His style of teaching leadership is unconventional yet highly effective.
He is passionate about helping people and organizations become the best versions of themselves through mindfulness coaching,keynote speaking, and grit and resilience training.
Don is a dynamic entrepreneur with two decades of experience in business development, client management, and business relationships.
He’s spent years working in the finance industry and with technology in the startup community where he gained an appreciation for developing and scaling software projects. Don has operated AtlasTech Web Studios since 2015 where he’s focused on brand strategy and product positioning. Don has grown AtlasTech Web Studios into a scalable team of vetted industry experts to meet clients where their needs are.
Recently he has launched a marketing automation SaaS software solution, Ignite. This powerful software is helping his business clients to build customized business engines that is automating processes as well as lead generation, nurture and conversion. Don and his team love to help proactive entrepreneurs and business owners grow through the combination of software and marketing services!
As a Marine Corps veteran Don is actively involved in the local and national veteran communities and he is also a proud dad to his little girl, Mila.
Parkman is CEO of MainNerve, a provider of end-to-end Defense Grade™ cyber security services, and of Blue Light, the leading provider of analytic training, software development, service and support for IBM i2 Analyst Notebook. Parkman served 21 years in the Army, including 18 years as a Green Beret serving in a variety of assignments in 7th and 10th Special Forces Groups and with the U.S. Army Special Warfare Center and School before retiring as a Sergeant Major in 2001. Parkman is a founding Director of the Green Beret Foundation, Chairman of the Board for the Global Special Operations Forces (SOF) Foundation and the head of integration for Project Next Ridgeline, an initiative to help veterans reintegrate into society. Parkman lost his 17-year-old son, Mac Parkman, in 2020 after a struggle with mental illness and depression and Bruce has become an advocate for concussion and CTE research and awareness.